Gleeson Recruitment Group are pleased to be working with a leading brand within their field for a Head of Brand.

This is a great opportunity for someone driven in their career to either take a step up and enhance their experience with the businesses growth and transformation, or an experienced Head of Brand who is eager for a change.

Job title: Head of Brand

Location: Staffordshire

Salary: up to £60,000

Hybrid: 1 day per week office based

Contract: Full time, permanent

Start date: April-June 2024

The role:

In this role you will lead on all aspects of Brand and develop and implement with support working cross functionally in the business. You role and will be to develop, grow and shape brand awareness for this business which is based in UK, Ireland and Europe. You will cover reputation, external comms/PR, customer performance and retention and more. You will lead a small team as well as support/work closely with other members of the wider marketing and senior team.

Responsibilities

Develop and implement comprehensive short, medium, and long-term brand strategies to meet key performance indicators (KPIs), including enhancing brand awareness, consideration, and media coverage.

Lead the public relations (PR) strategy, encompassing press management, reputation maintenance, and crisis communication.

Formulate and execute an external relationship strategy, taking charge of all partnership initiatives.

Establish and execute a research strategy, serving as the central repository of market and customer insights for the organisation.

Collaborate with stakeholders to implement initiatives aimed at attracting prospective consumers

Oversee customer communications throughout their lifecycle, providing both brand and operational support.

Act as a representative of the customer, demonstrating a deep understanding of data and insights.

Manage the centralised support for marketing briefs from various departments and centres.

Work closely with the acquisition team to ensure brand activities support lead generation efforts.

Evaluate the return on investment (ROI) and effectiveness of all brand activities, ensuring optimal resource allocation.

Develop a strategy for brand content across all communication channels.

Supervise, coordinate, and optimise agency partnerships to achieve objectives, KPIs, and service level agreements (SLAs).

Serve as the central coordinator for cross-team initiatives, consistently advocating for the brand, customer, and performance.

Play a pivotal leadership role in the team, supporting both team objectives and the European Marketing Director.

Seamlessly operate across online and offline channels.

Coordinate and multitask effectively across various initiatives and with multiple stakeholders.

Manage priorities and deadlines efficiently.

Measure and optimise initiatives directly impacting centre performance.

Manage and optimise the brand budget effectively.

Candidate criteria:

Capable of operating strategically and tactically.

Possesses the drive and motivation to initiate and implement changes for improved performance.

Exceptional people management skills, dedicated to supporting, motivating, and developing the team in alignment with individual and organisational goals.

Adaptable and agile, capable of navigating both macro and micro changes.

Strong communication skills.

Excellent multitasking abilities

Comfortable working with data.

Results-oriented with a focus on measurement.

Please apply for more information

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