Head of Digital

Location
Walton-on-Thames
Salary
Highly competitive salary
Posted
07 Jun 2018
Closes
05 Jul 2018
Ref
sarhod01
Contact
Michelle Brown
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side

Head of Digital Marketing  -  Negotiable salary

We work in partnership with an innovative digital marketing/lead generation business  in Surrey who are currently seeking a senior digital marketing professional to head up their digital marketing team.  

You will have overall responsibility for communicating and promoting internal & external products to the market. 

Role of the Head of Digital Marketing

  • Ownership of Paid Search Strategy / Paid Social / Native Media strategy
  • Ownership of organic social media strategy and implementation
  • Ownership of advertising strategy
  • Ownership of corporate branding & styling including logos, trademarks and style guides
  • Ownership of corporate website 
  • Production of corporate marketing collateral 
  • Ownership of competitive analysis and generation of competitive strategies, SWOT analysis, etc.
  • Bring products to market through the production of go-to-market plans and product pricing models
  • Position and message the product(s) by identifying and marketing features, benefits and unique selling propositions (USPs)
  • Arm sales with product-specific sales collateral including slides, one-pagers, white-papers, etc.
  • Management responsibility for a small team of social media/PPC executives

Required Skills/Experience for the Head of Digital Marketing

  • Significant experience in a senior level marketing role, preferably in a high-tech B2B product area
  • Experience managing and/or closely working with creative resources
  • Strong strategic and functional marketing skills
  • Excellent communication and presentation skills
  • Extremely organized and able to prioritize workloads
  • Self-motivated; ability to take ownership about assigned projects; ability to work independently and with a team
  • Strong interpersonal skills including the ability to work in a team environment and participate as a team member
  • Attention to detail to produce high-quality deliverables
  • Flexible to meet the changing needs of the team and willingness to take on new responsibilities and assignments

The office is centrally located with FREE parking. 

Please apply here with a short covering letter.  We will acknowledge your application.

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