Direct Recruitment

Data Planning Manager (Client-side role)

Location
London (Central), London (Greater)
Salary
Up to £50K + £4K car allowance + generous bonus
Posted
27 Apr 2018
Closes
21 May 2018
Ref
SB/1702
Marketing Disciplines
CRM, Database, Insight, Planning
Industry Sector
Business Services
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Agency Side
Job Role
CRM Manager

Data Planning Manager – London

£50K+ £4K car allowance and generous bonus

Data Planning Manager

Working as part of a great team in a client side role you will get the opportunity to use you strategic and operational data experience.

The role

  • Interrogate and utilise data to define targeting  and planning of marketing campaigns
  • Run campaign selections.
  • Define target audiences for marketing activities,
  • Produce insights and recommendations improve campaign performance and customer engagement.
  • Help optimise campaigns by using a test and learn approach 
  • Ensure all data extraction for campaigns are delivered accurately and to schedules
  • Ensure data quality and data integrity

Experience required

  • Experience working with data within marketing - either from agency or client side (you could be from data planning or campaign management)
  • The ability to interpret and manipulate data
  • Experience of data targeting , campaign selections and data planning
  • Technical experience to include FastStats and / or SQL and Excel
  • Good understanding and experience of utilising complex modelling techniques such as segmentation and propensity modelling 
  • Excellent communication skills and ability to manage multiple stakeholders

Lovely client, lovely team and lovely benefits. If you are looking for a client side role in data then this could be the role for you…..

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