Win Technologies

CRM Executive - Regulated Markets (Danish Speaker)

Camden, London (Greater)
23 Apr 2018
28 May 2018
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
CRM Executive

The Department:

The Retention & Marketing Communications Department is responsible for the creation, segmentation and execution of promotions sent out to players across all products and regions.

Purpose of Job:

The CRM Executive will be responsible for project management of the marketing delivery of the marketing promotions and communications, working across a range of teams within the business (including Design, Copy, Retention and Marketing Communications) to effectively execute all retention, conversion and reactivation based promotions across the company.

Key Responsibilities & Accountabilities

The position will involve the following areas of responsibility:

  • Project manage promotions involving a number of stakeholders, with involvement in all Retention and Marketing processes starting from planning up until execution
  • Managing content creation with the help of the creative department
  • Ensure Betway Regulated Markets sites (Belgium, Denmark, Spain, Italy) are up-to-date across all languages – website, promotional materials, campaigns (Carousel, Game Lobby, Pop-up)
  • Troubleshooting of issues
  • Liaison with external providers in relation to software issues, features and promotions
  • Update the promotion calendar
  • Manage a range of communication tools – email, SMS, push notification, landing pages
  • Liaising with various internal departments, working particularly close on the Retention and Marketing Communications side of the business in coordinating and executing promotions
  • Perform analysis and reporting on general performance and promotion success which includes:
    • Analyse and summarise large amounts of data using pivot tables to spot trends and patterns using excel skills, bringing together data from various sources (CRM tools)
    • Manipulate quantitative data and express as graphs and charts
  • Scheduling the promotion calendar with stakeholders in the same regional team
  • Profiling players to create specific segments and offers

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

Essential Criteria:

  • Fluent verbal and written English and Danish
  • Experience copywriting in English and Danish
  • Strong analytical skills
  • Experience using excel in some capacity
  • Project management focused
  • Ability to multi-task and manage multiple assignments
  • Liaising with a variety of stakeholders

Desirable Criteria:

  • Experience of working in a similar role
  • Educated to degree level or equivalent
  • Exposure and good knowledge of a content management systems and/or HTML and Sharepoint
  • Working in an online business
  • Interest in Gaming Industry (Casino, Sports Book, Live Casino, Poker)

Person Specification:

  • Motivated
  • Team player
  • Dynamic and creative
  • Deadline-driven
  • Ability to multi-task
  • Good interpersonal skills
  • Good attention to detail
  • Creative in finding solutions
  • Work autonomously
  • Willing to “go the extra mile”
  • Logical thinker

Similar jobs

Similar jobs