Brand Manager

England, London
£35000 - £45000 per annum
19 Apr 2018
17 May 2018
Marketing Disciplines
B2B, Brand, Marketing
Industry Sector
Engineering / Manufacturing
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Brand Manager

Key Responsibility:

Supports the Marketing Director in developing UK&I country marketing plans

  • Executes tactical activities to support country plans
  • Provides technical, product and marketing expertise across areas of responsibility
  • Execution of country marketing plans working closely with Market Development Manager (MDM) for each SBU
  • Use of global infrastructure (web, branding, collateral) in the UK&I market to execute in market strategy
  • Creation of local and country specific content / activities seeking agreement from SBU via MDM
  • Utilise the countries CRM system to build targeted campaigns to support country plans
  • Communicate to customers regarding updates, new products etc. as agreed with the relevant MDM
  • Support the training of sales team to ensure required knowledge is known (with MDM) - including, but not limited to, product information, product positioning vs competitors
  • Sales Team support - product knowledge and Dual calling to understand the needs of the sales team and customers
  • To be an active part of a project team for events
  • Manage the marketing budget for assigned products/product lines/SBU

Ideal Candidate:

  • Significant B2B Brand Marketing experience
  • Ideally worked within healthcare/ science field

My client is also happy to talk to junior brand executives who are looking for the next step up.

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