Marketing & CRM Manager (DotDigital & PowerB)

Location: Farnham, Surrey

Salary: £50k + Excellent Benefits

The Client:

Our client is a reputable provider of optical and hearing care services, dedicated to delivering outstanding service to its clientele.

The Role:

As a Senior Marketing Manager, you’ll lead the development and implementation of cutting-edge CRM strategies to enhance customer engagement, loyalty, and satisfaction.

Responsibilities:

• Oversee multi-channel campaigns, leveraging expertise in email, SMS, letters, and phone outreach.
• Utilise first-party data to identify key segments and insights for refined CRM KPIs.
• Manage end-to-end email communications, including planning, segmentation, delivery, and analysis.
• Maintain relationships with CRM tools like DotDigital, managing the data tech stack.
• Set and analyse SMART metrics to ensure continuous improvement in CRM effectiveness.
• Foster collaboration across departments and stakeholders to drive CRM initiatives.
• Ensure data compliance and GDPR governance within the business.

Requirements:

Essential:

• Previously worked as a Marketing Manager or in a similar role.
• Proven experience in delivering comprehensive CRM programs.
• Familiarity with DotDigital and PowerBI.
• Strong skills in HTML/CSS for email campaign creation.
• Expertise in setting and measuring CRM-specific KPIs.
• Skilled in analytical tools like Google Analytics.

Desirable:

• Experience with SQL queries.
• Familiarity with Optix and Auditdata.
• Understanding of digital marketing channels.

Benefits:

• Competitive salary
• Medical cash plan
• Staff, family and friends discount

Apply now for this exceptional opportunity to work with a dynamic team and further enhance your career.

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Additional Resources Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.