Win Technologies

Sponsorship Account Manager

Camden, London (Greater)
Competitive plus benefits
06 Apr 2018
30 Apr 2018
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role

Purpose of Job:
The Sponsorship Account Manager will be working alongside the Head of Sponsorship on a suite of high profile sponsorship assets. Within their portfolio of assets, they’ll implement the sponsorship strategy, seeking to effectively utilise all rights and efficiently manage the budget.  They will create integrated campaigns that appeal to existing and prospective customers ensuring every opportunity to promote the brand is maximized.  

Key Responsibilities & Accountabilities:
• Take full responsibility for the performance of their portfolio of sponsorships
• Manage the day to day operational requirements of each sponsorship ensuring all rights are delivered, activated and tracked
• Ensure effective management and planning of all sponsorship rights 
• Regularly monitor and review the performance of each sponsorship adapting to improve results 
• Work alongside Product, Brand, PR, Advertising, Digital and Content teams to identify new and innovative ways to integrate the product and content portfolio into sponsorship strategy
• Work with wider Brand, Marketing & Analytics team to identify new ways to integrate and use sponsorships as a catalyst for brand objectives
• Ensure activity is delivered within budget and continuously look for efficiencies
• Co-ordinate multiple projects and events simultaneously 
• Assist in the negotiation and contractual processes of partnership and sponsorship deals. Make recommendations on new commercial opportunities as well as exit plans, where appropriate 

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties to achieve business objectives.  

Essential Criteria:
• Proven experience of managing major sports sponsorships, sports events, brand sponsorships or brand events   
• Proven experience of working with multiple stakeholders internally and externally
• Devising & pitching activation ideas for consumer campaigns and events
• Excellent understanding of maximising televised brand visibility
• Excellent communication, negotiation and influencing skills
• Demonstrable ability to overcome obstacles and be proactive in finding creative solutions
• Excellent relationship building skills
• Excellent analytic skills
• Ability to demonstrate strategic and commercial thinking in rights activation
• Experience in delivering & devising multi-platform branding & engagement strategies for sponsorships
Desirable Criteria 
• Managing a major football club or event sponsorship
• Experienced in writing detailed design briefs 
• Interest in Sports Industry 
• Experience and competency in all marketing disciplines (ATL, BTL, Digital, Experiential, Media)
• An understanding of TV viewership metrics and how to evaluate 
• Knowledge of digital marketing processes
• Ability to secure and develop long-term sponsorship partners  

Person Specification: 
• Excellent organisational skills 
• Strong proposal and presentation skills
• Excellent communication skills both written and verbal
• Confident presenting skills with the ability to present to internal and external stakeholders
• Outstanding attention to detail 
• Ability to delegate effectively 
• Strategic thinker and planner
• Confidence to achieve ambitious sponsorship KPIs
• Ability to thrive in a fast-paced environment when undertaking large-scale, high profile projects
• Proactive approach with the ability to work under pressure  

Win Technologies (UK) Limited provides support services to Betway and is a proud member of the Betway Group.

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