Senior Digital Marketing Executive

Location
England, West Yorkshire, Leeds
Salary
Competitive + Benefits
Posted
05 Mar 2018
Closes
02 Apr 2018
Ref
3249454
Industry Sector
Digital / Online, Retail
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

Senior Digital Marketing Executive
Competitive Salary & Benefits
West Yorkshire

A fast paced B2B organisation based in West Yorkshire

Due to an increase in activity, my client is actively looking for an outgoing Senior Digital Marketing Executive to join their growing Digital team. This role is responsible for helping execute the digital marketing strategy and contributing to the content marketing strategy.

Responsibilities

  • Develop engaging content including videos, graphics, and blogs
  • Drive organic search and ensure the team are up to date with the latest marketing and search engine trends
  • Identifying overall brand and consumer objectives with a focus on reaching more consumers with impactful brand campaigns that will drive brand desirability and sales
  • Forecast marketing campaigns growth and ROI for marketing campaigns such as paid search, social and SEO
  • Increase website traffic
  • Lead the website optimisation to improve traffic and leads generated
  • Improve conversion rate optimisation (CRO)
  • Hands on execution of PPC and display campaigns
  • Measure and report on performance of all digital marketing campaigns, and assess against goals (ROI / KPIs)
  • Work closely with other functions on website and content
  • Use Google Analytics to understand the behaviour flow of users throughout the site
  • Execute tests, collect and analyse data, identify trends and insights
  • Perform A/B and multivariate experiments
Personal profile
  • Experience working in a fast paced digital marketing environment
  • Good knowledge of Google Analytics, AdWords and Search Console
  • Previous experience running remarketing and nurture campaigns
  • Strong knowledge of the latest SEO techniques
  • Experience working with CRM systems
  • Managing website content and strategy - video, graphics and blog
  • Excellent communication and interpersonal skills
  • Highly organised, Self-starter, Ambition and passion

If you have the above experience and are looking for a new challenge, please do not hesitate to contact me on 0113 200 3755

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