Since its introduction three years ago, this loyalty programme, launched by a major financial services company has grown exponentially and now has around 4million members and is designed to reward customers with a flexible range of benefits and drive incremental sales for retailers as well as provide valuable insight into customer behaviour.
The company managing the programme is an expanding, innovative and award-winning technology and services business, at the forefront of the revolution in customer insight and loyalty, fuelled by payment sector transactional data. They are seeking a CRM Manager to be responsible for delivering highly targeted communications to millions of consumers in order to drive engagement, taking responsibly for the full execution and delivery of highly personalised, multi-channel loyalty communications. The role will also entail implementing campaign plans and strategy across the full marketing mix and working hand in hand with the insight and data team to gather insight on the customer base to deliver growth as well as developing testing strategies such as A/B, MVT to ensure the continuous evolution and improvement of programmes.
They are seeking an experienced individual with experience of managing high volume retention or CRM communications programmes in either a financial services, retail, e-commerce or other B2C environment, combined with proven experience of working with insight and data teams to drive customer engagement, coupled with strong stakeholder management skills and excellent communication – oral and written.