Head Of Customer Retention
Our client is part of a major international lottery company. They are currently going through a major expansion programme and as part of this strategy are currently keen to strengthen their marketing team. As a result a Head of Customer Retention is now required to spearhead a number of new customer programmes at this exciting time of expansion.
Reporting to the CMO, with a growing marketing team reporting in, you will will be responsible for setting the customer strategy for the business and determining the optimal programmes and channel mix to achieve the companys' growth plans. The remit will encompass all the core customer channels including email, SMS, onsite, direct marketing, contact centre activity and social media. Your focus will be to increase customer activation by improving the customer experience and leverage social channels to build community engagement, liaisng closely with internal and external stakeholders to enhance the brand strategy.
To apply, you will be customer focussed, possess strong marketing skills gained within a leadership role and be capable of applying an analytical approach to marketing effectiveness and optimisation. You will have a good comprehension of current marketing technology solutions and experience of managing international territories. You will be able to take a data driven approach to marketing planning, execution and optimisation and preferably have gained some Igaming experience across static and dynamic products, both transactional and subscription oriented. Language skills, particularly Spanish, would be very useful, coupled with the ability to roll your sleeves up when necessary.