B2C Campaign Manager

England, West Yorkshire, Leeds
Up to £40000.00 per annum + Benefits
13 Feb 2018
13 Mar 2018
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

Campaign Manager - B2C/D2C
West Yorkshire

A leading financial services organisation based in West Yorkshire

Due to an increase in activity, my client is actively looking for a Campaign Manager to join the team to focus on B2C/D2C campaigns. The role will be responsible for planning, developing and implementing the new member acquisition plan, through the use of insight- led multiple channel marketing campaigns driving an effective ROI.


  • Responsible for the delivery of all B2C acquisition campaigns to achieve new business targets to agreed volume and ROI
  • Develop annual acquisition campaign plans, focusing on a B2C target audience.
  • Use a full mix of marketing channels both online and offline and optimise new channel opportunities to generate inbound traffic across website, contact centre and branch.
  • Efficiently manage the campaign budgets, demonstrating efficiencies where appropriate.
  • Commissioning insight to inform campaign plans and evaluation
  • Develop strong 3rd party relationships with media, digital and design agencies as required, being the key day to day contact

Personal Profile

  • Excellent experience of planning and delivering B2C/D2C multi-channel marketing campaigns
  • Experience initiating and managing multi-channel campaigns, both online and offline channel
  • Can demonstrate a customer insight led approach to deliver best in class creative campaigns
  • Strong planning and organisation skills with an ability to manage multiple projects to tight timescales
  • Experience of people and resource management
  • Good MS Office skills

If you are actively looking for a Campaign Manager opportunity and have B2C/D2C financial services experience, please contact me on 0113 200 3755 to discuss the role in more detail.

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