Digital Marketing Manager

VMA Group
London (Central), London (Greater)
Up to £50,000
13 Feb 2018
13 Mar 2018
Marketing Disciplines
CRM, Digital / Online Marketing, Social Media
Industry Sector
Transport / Logistics
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

Digital Marketing Manager

Our client, a prominent transport operating company is seeking a Digital Marketing Manager to join their City based team. Leading a small team, this role is responsible for the management of online activities that drive positive activity for online sales, conversion, customer satisfaction and channel share growth. This includes websites, apps, digital and social media communications and campaigns and eCRM campaigns.

The Digital Marketing Manager is accountable for delivering a ‘best in class’ online experience across four brands that drives channel shift, improves brand reputation and grows revenue.

Role Specification:
•            Through data driven research, analysis and insight, identify and implement strategic digital initiatives that improve conversion and grow online sales.
•            Create, develop and own the Digital and Social Media strategy
•            Provide insight led, strategic recommendations supported by data
•            Take responsibility to deliver online the product roadmap and propositions
•            Deliver detailed reporting and analysis of online performance

Candidate Specification:

•            A background and passion for digital, and experience delivering increases in conversion and sales to target on high-trafficked, consumer-facing websites
•            Track record of utilising quantitative and qualitative online user testing techniques
•            Strong knowledge of front end web design and UI principles
•            Knowledge of search marketing and its role in driving traffic, revenue and improved conversion
•            Fluency in web analytics tools, social media marketing applications and leading social media monitoring platforms.
•            Experience within a multi-channel retail environment preferred.
•            Proven success in optimising the E2E customer journey, by identifying pinch points and delivering initiatives to reduce drop out and drive conversion

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