Senior Digital and Content Manager

VMA Group
London (Central), London (Greater)
£60,000 - £70,000
12 Jan 2018
09 Feb 2018
Industry Sector
Transport / Logistics
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

Senior Digital and Content Manager


£60 – 70k

Our client, a prominent transport operating company is seeking a Senior Digital & Content Manger to join their City based team. Leading a team of five, this role is responsible for the management of online activities that drive positive activity for online sales, conversion, customer satisfaction and channel share growth. This includes websites, apps, digital and social media communications and campaigns, eCRM campaigns, content research and production.

The Senior Digital and Content Manager is accountable for delivering a ‘best in class’ online experience across four brands that drives channel shift, improves brand reputation and grows revenue.

Role Specification:

  • Through data driven research, analysis and insight, identify and implement strategic digital initiatives that improve conversion and grow online sales.
  • Define and deliver a content strategy and an integrated channel plan that delivers the objectives of the Marketing and Communications strategy.
  • Deliver timely, high-quality content with a consistent tone of voice and ‘look and feel’ across all communications, brands and channels.
  • Robustly manage the content lifecycle and develop tools, assets and processes to support this.
  • Create, develop and own the Digital and Social Media strategy
  • Provide insight led, strategic recommendations supported by data
  • Take responsibility to deliver online the product roadmap and propositions
  • Lead the strategic development, practical application, and ongoing tactical management of content
  • Create the content strategy, which is driven by, and aligns with, the Marketing and Communications strategy
  • Deliver detailed reporting and analysis of online performance
  • Ensure all communications and marketing materials produced across the Business for specific brands have a consistent ‘tone of voice’
  • Define and oversee the management of a robust and best practice content lifecycle, establishing agreed standards, tools, systems and workflow processes to ensure content is managed in an efficient and effective manner.

Candidate Specification:

  • A background and passion for digital, and experience delivering increases in conversion and sales to target on high-trafficked, consumer-facing websites
  • Track record of utilising quantitative and qualitative online user testing techniques
  • Strong knowledge of front end web design and UI principles
  • Knowledge of search marketing and its role in driving traffic, revenue and improved conversion
  • Skill at long-form content creation, real-time (immediate) content creation and distribution strategies and tactics as well as digital content creation.
  • Fluency in web analytics tools, social media marketing applications and leading social media monitoring platforms.
  • Experience within a multi-channel retail environment preferred.
  • Proven success in optimising the E2E customer journey, by identifying pinch points and delivering initiatives to reduce drop out and drive conversion
  • Experience of creating Content Strategies and plans and managing content lifecycles through the definition of robust content standards and workflow processes.