Qualitative Researcher, Insight and Strategy - Independent Brand Consultancy
Our client seeks an ambitious mid-level qualitative researcher ready, willing and able to transfer their skill set to the brand consulting environment. It may be you are already established in a brand consultancy practice or it could be the natural next step for your strong creativity and strategic thinking.
Either way, you will be a highly accomplished moderator, capable of finding potential in brands and categories, teasing out stories and presenting strong and compelling recommendations. If you were able to bring major FMCG accreditation, this would be highly valued but it is certainly not a requirement.
You will be joining one of the industry’s most innovative and entrepreneurial smaller brand consultancies as they continue to successfully spearhead their way through their niche market.
They work with brand owners and investors who have a specific need to unlock potential and achieve a change of pace, this could be to target new consumers, enter a new category or prepare for sale. Therefore throughout their work it is the commercial and practical application of the insight that stands out. However this does not mean there is any less creativity here, in fact by blending creative thinking with commercial and cultural realism they build ideas that will truly influence and work. With teams drawn from the worlds of research, consumer strategy, branding, design and beyond, this is a career move that will bring unfettered breadth, commercial thinking, a creative edge and much fun. Easily accessible iconic town centre location in Thames Valley.