Brandgaard Recruitment

Digital Marketing Executive

Location
London (City of), London (Greater)
Salary
£30,000 to £35,000
Posted
09 Jan 2018
Closes
06 Feb 2018
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

 

We are working with a rapidly growing fintech business based in The City of London who are looking to hire an analytical and tech-savvy Digital Marketing Executive to play a key role in supporting their Digital Acquisition campaigns.

As a Digital Challenger to banks, the digital marketing strategy and presence plays a critical role in revenue and portfolio growth.

You will be responsible for designing and executing new digital acquisition campaigns to deliver acquisition targets for all digital and social media channels.

 

Key Responsibilities:

• Work with the in-house Analytics team to develop, manage and optimize day-to-day tactical SEO, PPC search (including marketing keywords, ads, landing pages, etc.) and social media campaigns (Facebook) to drive optimal revenue across the product portfolio

• Own ongoing optimization of all sales landing pages based on an ongoing testing programme

• Measure and report performance of all digital marketing campaigns

• Identify content gaps and produce new content using an Umbraco CMS, with recommendations for implementation based on driving maximum traffic and engagement

• Look at Google Analytics and internal lead conversation data for insights

• Deliver comprehensive plan to drive positive reviews for products / services and a social media customer plan to drive positive engagement

 

Experience and knowledge:

• Experience working a fast-paced, digital marketing environment 

• Data-oriented with a strong understanding of Excel and Google Analytics

• Experience building content / offer experiments and A/B testing 

• Hands-on experience across multiple marketing channels including PPC, SEO, Affiliates, Display, Paid Social and Email to drive lead generation and lead conversion 

• Experience of Tag Management, Audience Management, CMS systems and Funnel Based Optimization

• Are an open, collaborative and inclusive communicator, a logical, problem-solver 

• Possess excellent attention to detail, you strive for excellence and are adaptable to changing pace and priorities

 

If you're a digital trendsetter who has innovative ideas to improve customer acquisition and customer experience, we’d love to hear from you!

Please contact Matthew Molgaard at Brandgaard Recruitment for more details.

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