Senior Digital Marketing Executive
My client is a luxury high profile lifestyle brand, this role sits in the overall marketing team and focuses on Digital routes to market, the ideal candidate will have had experience of managing multiple digital campaigns at one time across multiple channels as well as managing multiple specialist agencies.
·Work across all the core marketing functions to assure the communications are aligned.
·Test, measure, and continually improve all digital and eCRM activity.
·Support the strategy for acquiring new customers and retaining existing customers through digital channels.
·Support web traffic generation focusing on driving customer acquisition from core target consumer groups.
·Use data to analyse effectiveness of digital marketing activity and campaigns in order to optimise performance and improve results.
·Daily management of the 'pay per click', 'affiliates', 'display' and other digital traffic sources Work with web development team to optimise the customer experience and journey to maximise the SEO.
·Set and control the digital marketing budget so as to deliver against plan.
·3+ year's proven experience in digital marketing and performance optimisation.
·Understanding of digital marketing strategies across a range of channels including PPC, SEO Media, eCRM, lead generation, affiliates, web analytics.
·Acquisition channel and campaign management experience (i.e., Google ad words, email campaigns, etc.)
·Day to day management of campaigns, including reporting to budgets and plans.
·Data analysis with high attention to detail and effective interpretation to extract key insights.
·Experience in managing and selecting suppliers and building these relationship.
·Strong presentation skills and communication skills with the ability to influence people at senior levels.
Armstrong Lloyd is a marketing specialist recruitment services provider. Due to the high volume of applications received, we are not able to respond to each individual applicant, regrettably only those selected will be contacted. We will, however, keep your CV and information on file for consideration against upcoming positions. If you do not wish us to keep your CV and information on file please state on your application