Senior CRM Executive

Location
London
Salary
£40000 per annum
Posted
07 Jan 2018
Closes
21 Jan 2018
Ref
CS169
Contact
Clark Skinner
Marketing Disciplines
CRM
Industry Sector
Fashion
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side
Job Role
CRM Executive
This well loved high end fashion brand is looking for a senior CRM Executive to join them as part of their expanding team.

Duties of the Senior CRM Executive
  • Own the customer database – effectively split address books based on RFM plus engagement
  • Work with Head of Ecommerce and Head of Marketing to implement the CRM strategy globally
  • Manage the database day to day
  • Establish regular reporting to senior management
  • Discover trade driving uses for SCV data across all channels
  • Look for customer acquisition opportunities
  • Develop the templates to continuously keep on top of new trends in email marketing + improve key metrics
  • Manage the end to end email process, from concept to post-send reporting
  • Report key metrics / success / opportunity on a weekly basis to senior management and proactively make changes based on learnings
  • Work closely with the graphic designer (briefing, workload, review)
  • Work with Head of Ecommerce to significantly grow all databases with relevant and engaged users
  • Own the global email calendar and ensure it’s up to date
  • Constantly look for opportunities to expand on automation and customer programmes
This is an excellent opportunity for an experience CRM Executive to join a fast growing luxury brand. 

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