Account Planner – Online Advertising, Media, Research
Account Planner – Online Advertising, Media, Research - Leading Digital Agency
£25,000 - £30,000 + Benefits Package + Perks
++ This is a fantastic opportunity for an experienced strategic advertising planner to join an innovative team based in central Brighton ++
An Account Planner is responsible for media plans and related services including audience research, creative and tracking to ensure the chosen strategy meets the client’s campaign objectives. The Account Planners role is to lead on understanding, reaching and engaging relevant audiences. An Account Executive will report directly into the Account Planner and you will report into the Account Director.
Who we are:
We are the UK’s leading digital agency for our sector specialisms. We make lives better through effective, powerful digital thinking and execution.
Since 2008 we’ve blended strategic understanding, data science and digital expertise with our proprietary marketing SaaS technologies to create engaging experiences that deliver clear, measurable outcomes for our clients across the UK, Europe, Asia Pacific and North America.
You will be responsible for...
+ Work directly with clients to create effective briefs and media plans (including Digital Advertising, Creative and Tracking)
+ Work with client, account executive and delivery teams to ensure plans are delivered on time
+ Work closely with key contacts in delivery teams (direct media buyers, programmatic media, paid media) to ensure the communication strategy includes the full breadth of service to meet the client's objectives
+ Identify testing opportunities
+ Review campaign results to ensure activity delivers what is promised
+ Provide context to campaign reporting to highlight learnings and propose future recommendations
+ Work closely with the Account Director to identify other areas that may benefit the client’s wider marketing activity
+ Contribute media plans and knowledge to proposals and bids
+ Attend Strategic Partner pitches
+ Delegate tasks to account executive
+ Manage account executive and ensure they are developing their skills
+ Act as point of contact for planning related queried from other team members
+ Support the Account Director to provide the knowledge/ training to team members so they can improve their account planning and are aware of service developments
+ Accountability for planning quality from staff members across the team measured using multiple methods including client feedback and spot checks
+ Work with other Account Planners, Account Director, team and relevant Heads/ Senior Team to feedback to delivery teams on the effectiveness of current services and propose new services
Advertising Account Planner Required Knowledge and Experience:
+ In-depth knowledge of digital advertising platforms e.g. Facebook, LinkedIn, PPC
+ In-depth knowledge of student audience
+ In-depth knowledge of planning process
+ Experience delivering plans to scope and time
+ Experience presenting at a high level
+ Management/ Mentoring Experience
+ Degree educated
+ In-depth knowledge of the modern media landscape
+ In-depth knowledge of creative, advertising, tracking, reporting etc.
+ Commercially minded
+ Excellent communication skills
+ Excellent Excel Skills
+ Problem analysis and problem solving
+ Technically minded
+ The ability to delegate
+ Ability to multitask
+ High stress tolerance
+ Attention to detail
+ Good Mathematical skills
+ Outcome focused
+ Ability to upsell through strategic recommendations
And what’s in it for you?
As well as a unique working and reward environment, with 20% of all profits shared bi-annually, we also treat our staff to; 25 days’ holiday, cycle to work scheme, flexi-time, pension scheme, gym or travel subsidiary, childcare vouchers, birthdays off and fresh fruit and fantastic local cakes! And finally, we take care of your career, personal development is at our core and everyone has a tailored progression path designed to suit you.
You may have worked in the following capacities:
Media Planner, Campaign Account Executive, Digital Account Manager, Digital Marketing Exec, Agency Account Exec, Advertising Account Executive, Paid Search Planner.
Interested? Just Apply Below...
...But first a little formality. By applying you implicitly consent to us processing & passing your application to our client for review for this vacancy only. If your skills match the role you will hear back from us within 2 business days. If you have any pre-application questions please email team [at] recruitmentrevolution.com quoting the job title & ref. Good luck, Team RR.