Digital Marketing Executive - PPC
Your new company
My client is an innovator - since their conception over 15 years' ago they have grown from a local to national provider of tailored solutions. Providing their products and services directly to businesses, they have grown to stock products in major DIY retailers across the UK enabling them to reach the direct-to-consumer market as well as some of the UK's most iconic organisations and brands. Due to a significant investment in their digital strategy, we are actively recruiting the job of Digital Marketing Executive to be based at their modern offices just outside Portsmouth.
Your new role
As Digital Marketing Executive this is a fantastic opportunity to join a small but growing brand who are significantly growing their digital presence. As part of a lean team, this role will take ownership of both paid search and paid social activity as well as managing the new affiliates programme, and will contribute significantly to monitoring and increasing the success of their overall digital performance. You will conduct continuous website reviews, make recommendations for changes, establish a robust testing programme to improve hit rates, manage a considerable PPC budget and be main point of contract in creating the strategy for their PPC agency. You will also develop appropriate content to target appropriate customer segments and optimise the online search and customer journey.
What you'll need to succeed
We are looking for applicants with a good grounding in digital marketing and specifically knowledge and application within paid search and paid social. You will be confident managing PPC strategy and budgets - giving direction and instruction to the agency partner. You will therefore be experienced in using programmes such as Google Adwords, Google Tag Manager, and Google Analytics. We are looking for digital marketers with an understanding and interest in customer journey, online optimisation and digital insights. Any knowledge of affiliate marketing is also an advantage.
What you'll get in return
You will receive a salary of £25000 - £30000, depending on experience, and benefits including pension, 25 days holiday + Bank Holidays, and fantastic office facilities with on-site parking. You will have the opportunity to work as a member of a small team where you can make a significant impact from day one.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.