Digital Marketing & Communications Manager (Travel Industry)

London (North), London (Greater)
£30,000 - £35,000
02 Jan 2018
30 Jan 2018
Industry Sector
Travel / Tourism
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

Digital Marketing & Communications Manager (Travel Industry)


A truly unique opportunity for a Digital Marketing & Communications Manager to work for an exciting travel organisation which combines travel with worthwhile causes based in North London. A small organisation with a great environment, they full of people who have a real passion for what they are doing, this is a chance to do something special.

Job role:

The Digital Marketing & Communications Manager is responsible for the day to day marketing activities of the organisation and involved with long term marketing strategy for Charity Challenge to meet the company’s objectives and targets.

  • Help define the consumer marketing plan; establish the optimal marketing mix; website usability and optimisation; and report marketing results to Senior Marketing Manager Responsible for the integration and implementation of a user generated review platform, Feefo. The ability to listen and connect to our customers; creating better experiences, improving products and growing the company brand whilst maximising SEO potential using ratings and reviews Planning and delivering CRM strategies across the company encouraging customer retention and loyalty Determining the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle Customer journey mapping analysing touch points with the organisation and maximising commercial opportunities

Basic skills required:

  • Extensive experience of direct and digital marketing ideally in a similar industry Strong background in customer acquisition, re-engagement and retention strategies Proven track-record of delivering online (including mobile) traffic growth from multiple sources including multiple social media channels, mobile marketing, organic and paid search, email marketing, retargeting, social networking, referrals and banner advertisements Highly creative experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimising landing pages and user funnels Solid knowledge of website analytics tools ie. Google Analytics Experience in setting up and optimising Google Adwords campaigns

Preferred attributes:

  • Passion for travel, understanding of responsible tourism and the third sector Bachelor’s degree in Marketing Self-motivated and highly results-driven in fast environment Excellent attention to detail, communication, presentation and interpersonal skills Strong send of brand and editorial voice: the ability to harmonize messages across multiple channels and marketing vehicles Use of design platforms (InDesign/Photoshop) A CIM qualification would be an advantage but not essential.

The role has the potential to travel and experience a challenge, with generous holiday offerings. If this sounds like a good match, then please get in touch ASAP as interviews are taking place immediately.

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