We are looking for a Consumer Marketing Manager in the South West for a drinks producer. This is an amazing opportunity to play a pivotal role in the business. They're a brand with a real passion for what they do and an incredible heritage. The Consumer Marketing Manager will be integral to their plans to take the business forward to the next level. The chance to shape, influence and drive the marketing strategy forward is yours for the taking!
This is a hands-on role created through the growth of the company's brand portfolio and its plan to grow further market share in the on and off trade.
Your main responsibilities would be to:
- Bridge the sales and marketing teams
- Ensure the brand and customer promotional plans are successfully implemented
- Evaluate all activity
- Develop and maintain brand assets
- Develop an annual channel development
- Track relevant share and sales statistics
- Commission consumer research when required
- Manage the customer marketing budget
- Develop appropriate online consumer platforms
Skills and attributes:
- Proven track record of developing & executing successful customer campaigns across the on and off trade.
- Brand development
- A passion for FMCG drinks & shopper marketing would be an advantage
- Excellent relationship building skills
- An effective communicator with excellent presentation skills
- Numerate with the commercial acumen and entrepreneurial flair to identify opportunities
- Have strong attention to detail and solid project management ability
- Graduate with a business orientated degree would be an advantage
Location: South West