Brand Recruitment

Head of Digital

Location
England, Hertfordshire, Hatfield
Salary
Negotiable
Posted
23 Dec 2017
Closes
20 Jan 2018
Ref
CHW9256
Marketing Disciplines
B2C, Digital / Online Marketing
Industry Sector
Consumer Goods
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side
Head of Digital, Hatfield -

Our award-winning client, who are leaders in their field, are searching for a new Head of Digital to join their dynamic and growing team in Hertfordshire. Applicants will need senior level digital marketing experience and a proven track record delivering successful, creative and innovative digital marketing campaigns across a multitude of platforms. Specifically, you will need experience developing and managing mobile apps for a consumer business, understanding how consumers interact with digital content through their mobile phone and driving traffic to a mobile app via other digital touchpoints. You'll be responsible for the digital proposition and acquisition for the business and will ideally have strong UX/UI development experience and will have experience working in a large consumer or retail organisation.

As Head of Digital, you will be responsible for strategic digital leadership across this large multi-channel organisation. Managing a small team of direct reports and working closely with other teams within the business, you will be responsible for driving continuous improvement in digital marketing, monitoring and reporting on campaign performance. In addition to working with internal colleagues, you will be liaising with external stakeholders and managing their expectations alongside the needs of the business, so experience dealing with stakeholders at a senior level would be an advantage.

Working across multiple digital channels, you will be responsible for optimising and improving campaign performance, using your extensive knowledge and skills and your passion for digital to drive engagement, acquisition and retention. A key channel for this business is their hugely successful app, which is an area they plan to expand on and develop in 2018. You will need to have prior experience managing a consumer-focused app, working on improving content and user experience and driving traffic to the app through a number of online and offline channels. Strong experience in SEO, social media marketing, website development and email marketing is also required; this is a hands-on and varied position which will require the successful candidate to roll up their sleeves and get involved. Not only will you be responsible for the strategic elements of digital marketing, you will also be required to implement and execute successful, multi-channel campaigns.
If you are a passionate, driven and commercially-minded digital marketer with extensive experience leading digital marketing strategies and teams then this could be the role for you! Our client is looking for an innovator and thought-leader in digital marketing to help build on their success and drive the business forward as the number one choice in their industry. This role will provide you with the opportunity to be hugely influential and at the heart of decision-making for an industry-leading consumer business. The role is commutable from: London, Stevenage, Welwyn Garden City, Hatfield, Watford, Luton, Hemel Hempstead, Harlow, Bedford, Milton Keynes, Hitchin, Letchworth, Biggleswade, Royston, Saffron Walden and Cheshunt.


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Brand Recruitment offers the services of an employment agency for permanent work. Visit Brand Recruitment online at http://www.brandrecruitment.co.uk/ to apply for other key marketing jobs in the Central and Eastern region. If you have not heard back from us within seven days please assume that your application has not been successful.

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