EMR

B2B Marketing Manager

Recruiter
EMR
Location
England, London
Salary
Benefits
Posted
22 Dec 2017
Closes
19 Jan 2018
Ref
1629656
Marketing Disciplines
Marketing
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side

Responsibilities:

  • Build and execute lead generation programs, such as emailing campaigns, SEO, social media and general B2B campaigns
  • Create and deliver targeted emails for enhanced marketing automation
  • Support business development manager with bespoke marketing collateral
  • Customise global campaigns to fit UK requirements
  • Coordinate, plan and execute the communication
  • Create targeted content and collateral to assist the sales process
  • Measure ROI for all activities and analyse the sales funnel to identify areas for continual improvement

Requirements

  • Experience in broad B2B marketing with a strong emphasis on digital marketing and lead generation
  • Ability to efficiently create content and tell engaging stories
  • Excitement of working in a stand alone role
  • Ability to work independently, with a 'go-to' attitude
  • Experience in B2B financial services ideally
  • Experience creating, implementing and managing a range of marketing campaigns
  • Exceptional written English
  • UK experience

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