Digital Marketing Executive
January start available for this really interesting role with a luxury leisure organisation.
The role of Digital Marketing Executive is a crucial part of a small team with a leading leisure organisation, and is a very hands-on role. Working with the Sales and Marketing Manager you will be responsible for implementing the marketing strategy and managing the digital marketing budget. Currently, about 75% of the enquiry base comes from Paid and social advertising, so PPC and social media advertising will be a key element of your role, as will utilising google analytics. You'll manage the CMS including updating content and images regularly and write informal and engaging blogs for all areas of the business and then circulate via the website, social media and other relevant channels. You'll also source external bloggers to work on targeted campaigns. You'll handle all email marketing and will speak to the external agency on SEO projects (although you will have some experience of SEO as well). To a lesser extent, you will also be involved with offline marketing campaigns including brochures, posters and flyers as well as organising and attending relevant shows and exhibitions to promote the venue.
What we're looking for
On the face of it, this is a big role, but the key skills we're looking for are PPC and paid social experience, an understanding of SEO and a general grounding in digital. It would be fantastic if you had skills within AdobeSuite to assist with creating offline projects, but we're not looking for a budding designer. You'll be confident in Wordpress, have excellent knowledge of all social media platforms and be used to being in a hands-on role. Whilst they do retain an external agency, most of the work is carried out in-house. Experience of working within the leisure sector would also be an advantage, but other consumer backgrounds will also be considered. Due to the rural location of this organisation, it is essential that you have access to your own transport.
What's on offer?
Salary for the role is c£25,000 to £26,000 and this is a great opportunity to really get involved with one brand and be a key element of their evolving digital strategy.