- Established Bricks and Mortar / Wholesale offering.
- Huge potential for eCommerce.
- Broad, hands-on role for a high-end brand.
What you’ll be doing
As eCommerce is a growing division within the company, you will join a head office of circa 30 people strong with a lean team on the digital side. The reason being, despite a solid performance online so far, the growth potential here relative to other channels remains untapped. As such, you’ll be reporting into the Head of Marketing and working closely with developers and the warehouse team who will handle the logistics side of the business.
Given the structure, whilst there is potential for agency support or internal hires in the future, this is a hands-on role. For me this is a real positive, as you can have a direct impact on improving the customer journey across acquisition, conversion and retention, and gain real satisfaction from the commercial outcomes.
As the role is a broad one your day to day will be hugely varied, again another plus point. You’ll analyse customer behaviour using Google Analytics and combine this with your experience to set an overarching strategy. Uploading products to the site, merchandising product pages effectively and working with the development team to improve site functionality will help drive conversions.
Knowledge on the digital marketing side, including Email / CRM, SEO, Social Media and PPC will help drive customer acquisitions / retention, so experience in this is area is a massive plus. There is scope for this to be a development role, so if you have experience in some areas of eCommerce but gaps in others, please still enquire to discuss further.
What experience you’ll need
- Experience working for an eCommerce brand. Ideally in a broader eCommerce Manager role, however other backgrounds will be considered (Online Merchandising, Digital Marketing etc.).
- Hands-on skills such as copywriting of product descriptions, managing content online, online merchandising and digital marketing (SEO, PPC, Social Media, Email etc.).
- Able to assess analytical data and formulate a clear and concise strategy.
- Knowledge of how eCommerce ties into an overall multi-channel strategy.
- Well versed with a range of eCommerce tools such as Google Analytics, CMS, MS Excel.
There is a competitive salary on offer of between £25-30k, possibly a touch higher depending on experience. Benefits available on request.
Get in touch with Joe to hear more about the role and apply.