Inbound Marketing Executive £22,000 - £26,000
Inbound Marketing Executive / CRM and Sales Funnel marketing £18,000 - £25,000
Location - Wolverhampton, West Midlands
Salary £22,000 - £26,000
We’re looking for an inbound marketing executive to join our marketing team of x 4 people working in the Wolverhampton office of this SME professional service business.
About the Company: Founded by a best-selling author and international speaker who run seminars throughout the UK focused on personal development and professional training. There are sister businesses and over 4 other regional offices employing dozens of staff.
We’re looking for a digital marketing / inbound marketing professional with great CRM experience (infusionsoft ideally) who’s knows how to build and manage marketing campaigns around a CRM such as Infusionsoft, Hubspot, Salesforce, pardot ete
Inbound Marketing Executive - £20,000 - £25,000
- Infusionsoft and Cickfunnels – Mapping out campaigns, it’s systems and processes.
- Building campaigns from the landing pages to sales pages and upsells, filling events, selling membership and generating leads for our core brands.
- Strong sales funnel management experience
- Infusionsoft campaign building and management
- Email autoresponders and broadcasts with upsell offers
- Sales funnel marketing via squeeze pages, infusionsoft and upsells
- Optimising landing pages,
- Assessing and optimising lead quality
- Analysing and optimising follow up sequences,
- CMS Website updates (not building) – writing great, SEO friendly copy
Skills and experience
- Customer relationship management, marketing automation, lead capture
- Inbound marketing specialist who will be responsible for understanding and delivering activities including landing page conversion testing, online advertising, email marketing and automation to attract web traffic, convert traffic into new leads and nurture those leads until marketing qualified.
- Experience of using automated marketing platforms, ideally Infusionsoft
- Proficiency in web analytics software and keyword tools including Google analytics and web master tools.
- Proficiency in email marketing with an excellent understanding of email marketing concepts and metrics such as sender score, deliverability, and sender reputation
Click Funnels, Infusionsoft, Canva