Direct Marketing Manager
My client is looking for a Direct Marketing Manager for a 12 month fixed term.
Main responsibilities include project managing the end to end direct marketing campaign process across channels including direct mail, email and outbound calling ensuring it is aligned to business objectives and capacity. Identifying and mitigating risks and issues to deliver the planned activity on time, to target, on budget and to quality and regulatory standards.
You will be required to work closely with colleagues to plan campaign analysis, interpret these results and deliver recommendations on campaign enhancements. Reporting to key stakeholders and marketing colleagues on marketing effectiveness to share results and learnings by monitoring, delivering and evaluating the plan for data collection.
You will need significant experience of successful end to end delivery and implementation direct marketing campaigns, and significant experience of implementing and working with a CRM system in a multi-channel environment.
Role is due to start in February 2018.
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