Intelligent People Ltd

Digital Optimisation Manager

England, London, City of London
£50000 - £55000 per annum + 10% bonus
23 Nov 2017
21 Dec 2017
DA6891 -2
Industry Sector
Digital / Online
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Product Manager
Digital Optimisation Manager / Funnel Conversion Manager / UX Product Manager

Working for a global consumer travel brand who are growing by double digits annually, the Digital Optimisation Manager / Funnel Conversion Manager / UX Product Manager role involves driving optimisation of a complex holiday purchase funnel for the UK region and working with a global product team to represent the region's interests and influence the product roadmap.

The Digital Optimisation Manager / Funnel Conversion Manager / UX Product Manager will:

-Track and monitor key site metrics (visitors, engagement, conversion, etc.) and operate an ongoing funnel analysis including customer dropout drivers.
-Demonstrate understanding of key customer conversion drivers (UI, bugs, site features, etc.).
-Develop, present routine and ad hoc analytical reports focused on site performance, as well as prepare and distribute business performance reports.
-Provide analytical support to business P&L reviews, including variance analysis and performance forecasting.
-Handle quality of localization, engaging measurement, feedback and corrective actions as needed;
-Own UAT and rollout, including planning, execution, and post support.
-Identify meaningful opportunities and challenges towards driving conversion rates, average transaction size and other success metrics, and develop/implement performance improvement plans as appropriate working closely with the Product team;
-Provide analytical leadership and input into business cases and requirements definition for new initiatives e.g. new LOBs/POSa;
-Partner with Global Supply, Marketing and Content organizations as needed when performance issues are linked to Supply, Traffic and/or Content issues;
-Ongoing tear-down of top local competitors: position, site, features;
-Analyse NPS scores for UK Suppliers and Travelers on an ongoing basis, generate specific customer insights, highlight specific customer issues to relevant functions, maintain a running list of open unsolved issues with associated relevance/impact metrics;
-Work with Marketing team to understand key drivers of customer satisfaction, including attrition, maintain content for customer facing FAQ's for business;
-Coordinate with EMEA Customer Experience team to ensure blocking points are addressed.

Candidates for the Digital Optimisation Manager / Funnel Conversion Manager / UX Product Manager role must have:

-Prior experience in a digital optimisation role, as a conversion analyst, product manager, UX optimisation manager or similar.
-Strong experience of eCommerce funnel conversion
-Experience with google Analytics, ideally Tag Manager
-Experience of testing variants to drive and improve conversion.
-Passionate about the consumer experience, advocate for the consumer mindset.
-Strong communication, stakeholder management and influencing skills.
-Strong comfort with data and data based decision making.

Intelligent People is a specialist Digital Optimisation & Conversion Manager recruitment agency.

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