Senior Data Planner

England, London
£50000 - £65000 per annum + Excellent benefits
10 Nov 2017
08 Dec 2017
Marketing Disciplines
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Agency Side
Job Role

Senior Data Planner

  • Highly sociable working environment, down to earth team
  • Genuinely fascinating work across multiple group brands
  • Supported by a very strong, wider comms and digital planning team

We are looking to hire an experienced Senior Data Planner to lead on the delivery of exciting, insight driven, targeted communications.

You will be working on a well-known banking client and global FMCG brand, delivering CRM data strategy and insights around improving marketing ROI.

You will be an expert in customer journey planning, targeting, segmentation and customer loyalty programme development.


  • You will be an experienced strategic data planner with a track record that demonstrates multi-stake holder management
  • You will have delivered the data planning for large volume Direct Marketing programmes and perhaps moved into digital or integrated CRM programme delivery more recently
  • You will have skills in developing data targeting strategies, managing data purchasing, processing and delivery
  • You will also be highly analytical, with experience in developing reporting dashboards; illustrating campaign effectiveness, customer profiling and modeling / segmentation
  • You will have some experience in working with third party data partners / providers / agencies
  • You will also have developed innovative data capture and enhancement strategies that fuel greater customer understanding and facilitate increasingly relevant and timely contact
  • You will know how to develop statistically robust test and learn strategies within direct communication channels
  • You will have a good understanding of CRM, email and database platforms and be confident talking to clients about the 'art of the possible' in terms of highly personalised, customer led, real time engagement

POSITION - Senior Data Planner

LOCATION - Central London

SALARY - £50k - £65k & excellent benefits


For further information or to apply please contact:

Kate McDermott
Management Consultant - Blue Pelican Marketing
01892 507129

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