Intelligent People Ltd

Paid Social Manager

Location
England, London, City of London
Salary
£45000 - £55000 per annum + 10% bonus
Posted
10 Nov 2017
Closes
08 Dec 2017
Ref
DA6892-2
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Mobile Marketing
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Performance Marketing Manager / Digital Marketing Manager / Growth Marketing Manager

Central London
£45-£55k, bonus, benefits

Working for a global travel brand with millions of global customers who are experiencing double digit growth, the Performance Marketing Manager / Digital Marketing Manager / Growth Marketing Manager role involves planning and executing acquisition and rich media brand campaigns across paid digital channels, including paid social and display.

The Performance Marketing Manager / Digital Marketing Manager / Growth Marketing Manager will:

-Support the Display Manager to plan and activate video, high impact display, paid social and rich media brand campaigns through our suite of display ad buying tools
-Work with external media and creative agencies to identify and activate opportunities to leverage programmatic digital channels to support brand marketing initiatives
-Support seasonal brand campaigns and always on brand driving and test and learn initiatives through digital display and video channels
-Analyse key metrics throughout and post campaign, leveraging internal attribution methodologies to report success of campaigns to stakeholders and carry out optimisation on all activation
-Provide insights and analysis to the Display Manager and Brand leadership to support digital media strategy and spend decisions
-Identify and share opportunities to leverage brand activations and audiences in full-funnel customer acquisition, working closely with the performance display analysts to acquire and retain travellers reached with brand media to deliver full funnel customer experiences and revenue growth
-Liaise with display vendors to ensure efficient management of all digital brand programs globally
-Work closely with creative and integrated marketing teams to ensure optimal performance of all brand display channels, leveraging test and learn approaches to drive performance
-Coordinate execution with the Operations & Marketing Technology team, identifying operational and technology requirements, and sharing wins and learnings from tests

Candidates for the Performance Marketing Manager / Digital Marketing Manager / Growth Marketing Manager role must have

-Previous experience planning and executing impactful campaigns across paid digital channels, such as Display, Paid Social, Online Video
-Experience in any transactional online consumer sector, such as travel, holidays, airlines, retail, eCommerce, media, entertainment, hospitality, retail finance, gaming, social gaming, etc.
-Hands-on experience of driving success through digital channels with experience in buying media through programmatic platforms and through direct deals
-Familiarity with either DoubleClick Bid Manager, Facebook Ads Manager or other display and video ad platforms
-Understanding of operational processes for online digital marketing campaigns
-Knowledge of attribution and measurement of digital and brand media
-Strong communication skills with the ability to articulate performance metrics, challenges and opportunities to key stake holders
-A collaborative approach and ability to interact with cross-functional teams including engineering, marketing and product


The Performance Marketing Manager / Digital Marketing Manager / Growth Marketing Manager role will offers a great environment, excellent career opportunities to move in a number of directions, regular social gatherings like our monthly "Team Bar", chill-out and lunch areas and a range of other benefits including free drinks, snacks/fruit and breakfast.

Intelligent People is a specialist Performance Marketing Manager recruitment agency.

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