Customer Lifecycle Manager
Our client is a major player within its FMCG industry and has strong growth plans. They have an opportunity for an enthusiastic strategic and 'hands on' manager to join their marketing team. This is a pivotal role to undertake customer lifecycle management, insight & analytics and improving retention.. You will be responsible for building and delivering lifecycle campaigns whilst engaging the salesforce with the activity. A great opportunity to join a solid marketing team with opportunities to develop.
·Input into the campaign strategy and opportunity development
·Build & implement lifecycle campaigns for new and existing customers
·Work closely with third party analytical provider to deliver analysis & insight
·Measurement, tracking & recommendations based on insight
·Working collaboratively with key internal stakeholders to ensure campaigns are commercially sound
Key Skills Required
·3 years plus demonstrable marketing B2B experience
·Ability & experience with interpreting data and understanding analytics to provide insight
·Experience in planning customer journeys and end to end campaign planning experience
·Experience of developing & delivering a contact strategy
·Experience using CRM systems
·Exposure to data modelling techniques desired
Armstrong Lloyd is a marketing specialist recruitment services provider. Due to the high volume of applications received, we are not able to respond to each individual applicant, regrettably only those selected will be contacted. We will, however, keep your CV and information on file for consideration against upcoming positions. If you do not wish us to keep your CV and information on file please state on your application.