Manpower UK Ltd

Brand Manager (FMCG)

England, Essex, Halstead
£40000 - £45000 per annum
06 Nov 2017
16 Nov 2017
Marketing Disciplines
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Brand Manager
This is a great opportunity for an experienced Brand Manager to really get their teeth into a role sitting in the healthy food and snacking industry. Working for a business which has been established in England over 100 years, and which has seen massive growth in the last decade, we are looking to recruit a Brand Manager to really expand and work with the category

Our client sites in the cereals, pulses and herbs and spices space, with a particular focus on dried fruit and culinary nut products and has grown their share in the retail market place, both with major retailers, retail cash and carries, discounters and high street retailers.

We are looking for a BM who is passionate about the industry and about really getting in touch with the consumer and what they are looking for to hit their markets at the right level, who can head up the brand management process, conducting the required research, liaising internally with key stakeholders in the business with regards to ROI, and selecting and working with design agencies as appropriate.

This role will be to build brand strategy & plans to achieve business strategies, incorporating all marketing communications for brand and own label including website development, trade and consumer advertising and promotional activities.
Utilise and maximise PR and digital to support plans.

Ideally you will come from the food FMCG space, having worked in the ambient food space, working with the major UK retailers.

You will also be able to demonstrate the following;

The ability to develop detailed category understanding; how a category is shopped by consumers, how those shopping decisions are made, and how products are segmented in the main retailers and then use these insights to create impactful and effective brand plans.
Experience of developing understanding of relevant food market place, including trends in ingredients, flavours and cuisines, and to develop and share within the business this knowledge
The ability to work collaboratively with the NPD department in the creation and launching of appropriate products in all sectors, categories and segments where products could be marketed
Experience of working closely with the Commercial team to deliver both own label and branded sales strategies

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