Ecommerce and Digital Marketing Manager

£27000 - £35000 per annum
02 Nov 2017
16 Nov 2017
James Beacham
Marketing Disciplines
Digital / Online Marketing, Ecommerce
Industry Sector
Luxury Goods
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
An excellent opportunity has arisen for a Digital Marketing & Ecommerce Manager to join a growing fashion company based in Manchester. Reporting to the Marketing Director you will be responsible for the planning, implementing and delivering the company’s ecommerce strategy.

Key duties include:

• The management of SEO and PPC to improve website rankings and brand awareness.
• Continually identifying website areas for improvement.
• Manage all business requirements for the online merchandising plan
• Being a key force in ensuring that customer experience is always positive and continually results in orders being placed.
• Managing the social media accounts and upload content, increasing exposure and sales through systematic email marketing.
• Plan, implement and analyse online marketing campaigns
• implement localised eCommerce strategies that will help to drive brand awareness, customer acquisition, category authority, traffic and sales.
• Reporting digital campaign analysis / ROI evaluation to reach a clear understanding of the effectiveness of all activity in relation to actual business revenue.
• Recommending improvements to future digital plans as a result of this insight
• Being accountable for driving all traffic to the desired digital entities along with the ongoing development and optimisation of digital marketing campaigns

The successful candidate will have experience in:
• Running SEO and PPC Campaigns with extensive key word analysis
• Social Media Account Management
• Producing and managing successful digital campaigns