Marketing Director

Marlow, Buckinghamshire
30 Oct 2017
27 Nov 2017
Marketing Disciplines
Digital / Online Marketing, Marketing
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

Marketing Director

Reports to: CEO 

Responsibility for: Marketing Manager

An excellent opportunity to join a growing and thriving agency based in South Bucks, as they seek to grow and expand their retail and leisure client base, to achieve further growth and expansion.

Purpose of the role: To ensure that the current and future new business pipeline of this Integrated Agency is continually filled and managed. To be the first port of call for new prospective Clients to liaise with and to represent the company perfectly to ensure a positive opinion of the Agency, its skill set and its people. Driving opportunities through introducers and influencers to ensure they deliver as efficiently and effectively for the Agency as possible. To work with the internal Marketing Manager in ensuring the reputation of the Agency is upheld and increased. To ensure the Agency Board members plus the wider team are informed of new business progress every month and that new business progress is communicated internally before it is communicated externally. To build a new culture in the agency by running weekly meetings on new business and managing all progress for new business across all teams.

Key Responsibilities: Own the new business process and continually monitor for improvement.  Develop and action the agency’s new business strategy and tactics. Analyse the opportunity vs risk of new business opportunities and instruct the Director of Finance and Marketing Manager to run credit checks and conduct background research. − Manage and refine the lead generation process through Force24 and the relevant internal resources and report against ROI to the board on a monthly basis. − Oversee the prospect databases, identifying where and when the agency can re-contact prospects and monitoring current opportunities to ensure a solid mix of client industry sectors, requirements and budgets. − Recognising new business wins and communicating internally and approval of external communications.

Attributes & skills: A people person, confident, self-assured, capable, able to build effective, warm and engaging relationships through clear verbal and written communication and personality at all levels. Comfortable challenging the agency (positively) demonstrating creative thinking and a fresh approach.

 A determined person able to learn from our losses, apply learnings to ensure future successes. Competitive and ambitious, target driven and ensuring continuous growth for the agency. 

 A big picture person able to identify opportunities for the agency to raise its profile amongst (retail) brands in which it has performed so successfully for 20+ years. An ability to think creatively and push boundaries.

A passionate person who loves the brand, loves winning, loves celebrating, loves making an impact. A team player who can work autonomously, motivating themselves and others. 

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