Digital Marketing Executive

St Albans
£25000 - £30000 per annum
20 Oct 2017
17 Nov 2017
Joe Child
Industry Sector
Digital / Online
Contract Type
Work Experience Level
Agency-side or Client-side
Agency Side
  • International footprint. 
  • Thriving B2C operation with high end product range. 
  • Excellent team structure and hands on exposure. 
This business has a key focus on quality which is reflected in their premium kitchenware products. A brand that has been around for over 200 years, their success online has brought about the requirement for a Digital Marketing Executive to join the team. Working across a range of channels you’ll be responsible for the eCommerce operation, social media and relevant brand sites.

What you’ll be doing

Working as part of a broader team and reporting into the Digital Marketing Manager, your role will span a number of areas including Paid Search (PPC and Display), content management online (product descriptions, how to guides etc.), Search Engine Optimisation (SEO), Email Marketing and Social Media management. A pretty comprehensive list, so the team understand if you have strengths in some areas over others that need upskilling.

A key area will also be use analytical tools (Google Analytics) to understand the performance of each channel, and feed this into your overall strategy. You’ll also work closely with the broader marketing team (branding / offline) to ensure that the voice of the brand is consistent.

What experience you’ll need
  • Experience working on digital marketing for a B2C brand. Really looking for hands on skills here rather than management through an agency. 
  • Key areas of experience need to be PPC, with a focus on email marketing and SEO. Additional experience across content management, conversion rate optimisation and affiliates will also help massively but are not must haves. 
  • Able to multi-task and manage time efficiently when working on multiple channels. 
  • Ability to work closely with internal stakeholders to drive efficient workflow and promote a positive culture. 
  • Strong numeracy and analytical skills. 
  • Intermediate to advanced Excel skills. 
What you’ll get in return for your talents

There is a competitive salary on offer here of up to £30k depending on relevant experience to the above channels. Might also be a chance to get involved in some travel abroad 3-4 times a year to attend relevant digital workshops. Great that the team are keen to help drive education across the marketing team.

What’s next?

Please get in touch with Joe to learn more about this role.

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