Senior Marketing Analyst

£40000 - £55000 per annum
18 Oct 2017
15 Nov 2017
Industry Sector
Publishing - Print
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Data Analyst
Senior Marketing Analyst / Data Analyst

The Team

The BI team supports the business by delivering data in the form of reports and analytics. The BI team is also responsible for supporting the Marketing function in setting up and evaluating marketing campaigns, as well as general analytical support. This is a fantastic role for a marketing data specialist looking to take the lead on delivering and developing business-critical data acquisition, maintenance and campaigning processes.

Embedded within the marketing team the role will be the primary owner of marketing data and hence will provide direct support to the marketing function, providing the data that powers commercial campaign. An exciting opportunity suited for an ambitious marketing data analyst keen to progress into higher management .

Key activities include

· Key member of marketing team building relationships with marketing and sales functions and other key stakeholders

· Day to day management oversight of the marketing contact database and campaign management tool (Exact Target)

· Working with Marketing and technology colleagues and third-party vendors to source and manage data being entered into the marketing database.

· Working with CRM team to move engaged prospects through the funnel and into the Salesforce application.

· Analysing and augmenting suspect and customer data to create new ways to target and prioritise campaigns

· Managing the definition and creation of marketing segmentation lists in the marketing cloud database.

· Managing and delivering MI reports and campaign analysis back to business and marketing teams then presenting monthly key insights to senior management.

· Working within the team to identify ideas for process automation and the movement of data within the business.

· Collaborating across teams to find ways to continually improve the campaign process and the data that underpins it

· Managing third party data collection and quality checks.

· Supporting the marketing team with ad hoc requests and projects.

· Utilising the BI team to support analytics



· At least 3 years' experience in a campaign analyst or email marketing role.

· Strong presentation, oral and written communication skills

· A solid understanding of CRM systems with the ability to interpret data to produce customer insight and sound commercial recommendations.

· Strong analytical and quantitative skills, specifically applied in customer and marketing analysis, with proven experience in data mining and statistical analyses

· Ability to manage multiple projects at once, showing task prioritization and ownership

· Attention to detail and being able to work with and combine multiple data sources to answer key business questions

· High proficiency in Excel (Pivot tables, charts)

· Understanding data security and protection regulations including data retention best practice.


· Degree educated in a numerate degree to at least a 2:1 level.

· Managed data within Salesforce/ExactTarget

· Worked with Exact Target campaign system

· Experience in delivering BI reporting and use of common BI systems, SQL Server, Business Objects and OBIEE

· Experience with deep dive data analytics

· Hands on experience with HTML coding to build email campaigns and of working with web forms for data capture.

Please note you will receive an automated response advising you that we have received your CV.

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