Product Marketing Manager

Salisbury, Wiltshire
£28 - £38K
19 Sep 2017
17 Oct 2017
HDLR 2164
Marketing Disciplines
Product Development, Product Marketing
Industry Sector
IT / Technology, Manufacturing
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

Product Marketing Manager – Salisbury – Perm - £28 - £38K

Our client , a hi-end technology manufacturer is looking for an experienced Product Marketing Manager to manage a portfolio of new and existing product .You’ll be responsible for developing the communication plan and marketing tools to launch new products.

Main Duties

Product range and product strategies

  • Analyse key market trends, forecast market demand
  • Analyse customer demand and needs
  • Perform competitor analysis
  • Develop product ideas/concepts, product positioning
  • Attend and participate to relevant conferences and committees
  • Perform regular customer and competitive surveys

    Product launch and Product management

  • Define first draft of product content, first list of product features
    • Define product pricing policy
    • Support the Project Manager in other NPD process phases
    • Review the functional specs to ensure consistency with product/feature requirements.

      Product marketing

  • Develop Product communication plans
  • Work with and motivate Sales organisation, distributors and partners
  • Manage customer and dealers’ databases
  • Conduct product presentations, demonstrations, conferences and seminars
  • Develop marketing and sales tools: brochures, demonstration toolkits.


  • Structured, analytical mind-set
  • Management skills
  • Planning, organising & monitoring
  • Focused, tenacious & action oriented
  • People skills & team work
  • Open to all ideas, open to change & ready to challenge existing situations
  • Strong communication & listening skills
  • Good written communication
  • Fact-based & rational argumentation
  • Enthusiastic, positive & empathic
  • Curious & creative
  • Reliable & punctual


  • Marketing qualification at degree level
  • Experience being an active and high performing member of a team
  • Experience in similar level position in related industry
  • Recognised as credible and knowledgeable

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