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Digital Marketing Analyst

Digital Marketing Analyst

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Are you a passionate digital marketing analyst looking for an exciting new opportunity? Do you have a strong analytical skill set?

If so, this role could be for you!

Come and join this global manufacturing company in their office in Newark. This is a hybrid position with 3 days in the office. Here you will be the driver of your own role and your development, you will be setting up the digital analytics and guiding the rest of the team to help nurture and generate leads.

This position is responsible for analysing marketing data and statistics to identify ways that this company can improve its online marketing strategy and deriving recommendations to enable effective lead-generation campaigns. This proposal also includes the planning and execution of PPC campaigns.

  • Salary £38,000 – £42,000
  • 33 days holiday including bank holiday
  • Standard life pension
  • Death in service cover
  • Company sick pay scheme

THE ROLE & RESPONSIBILITIES

  • Setting up and optimising web analysis tools
  • Review of tracking codes and measures
  • Carrying out tracking audits
  • Testing campaigns, analysing key metrics, and identifying opportunities to increase campaign performance
  • Creating and maintaining GA4 dashboards, data visualisations, and campaign and website performance reports and derive recommendations
  • Development and integration of tracking concepts
  • Constant coordination with Marketing Automation team about tracking and reporting
  • Cross-channel campaign monitoring
  • Sharing knowledge within the team and other stakeholders
  • Collecting and analysing data and identifying trends and insights to achieve maximum ROI in SEA campaigns
  • Monitoring and analysing digital media and marketing trends
  • Maximise profitability and proactively communicate account performance based on traffic mix and keyword quality
  • Effectively plan, execute, and optimise SEA campaigns on Google Ads
  • Improve website rankings on Google search engine for our European website and all landing pages
  • Ensure on-page optimisation to produce relevant search results and a positive user experience, growing site traffic, lead volume and brand awareness

ABOUT YOU

  • Strong communication skills
  • Strong analytical skills to conduct root cause analysis (Google analytics G4).
  • Confident in working independently 
  • Knowledge of SEO and SEA
  • Ability to break down complex structures to explain to other non-analytical departments
  • PPC experience required
  • 1-3 year’s experience in a similar role

If you are interested in this role if this role and business sounds like something you’d love to be a part of, please get in touch/APPLY to find out more information. Or alternatively, find me on LinkedIn – Lois Knight @ Distinct Recruitment.

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Job Overview
Category
Category not defined
Offered Salary
GBP38,000 - 42,000 Per YEAR
Job Type
Permanent
Consultant