InterContinental Hotels Group

Social Media Planner

Denham, Buckinghamshire
Competitive salary with excellent benefits!
25 Jul 2017
17 Aug 2017
Marketing Disciplines
Analysis, Media Relations, Planning
Contract Type
Work Experience Level
Assistant / Graduate, Executive, Manager
Agency-side or Client-side
Client Side

Social Media Planner

Corporate Head Office

Based in Denham (UB9 5HR)

We’re looking for a talented and passionate Social Media Planner, to join one of the biggest hotel companies in the world!

We’re a global organisation where we put people first, we live for true hospitality for everyone. We are on the look-out for a highly organised Social Media Planner who enjoys working in a fast-paced Marketing team environment and wants to join the InterContinental Hotels Group (IHG) family! 

As the Social Media Planner, you will be working closely with Organic Social Media Team as well as with Programmatic Media Team and will be responsible for commercial and/or brand driven paid social campaign management.

The Social Media Planner will be responsible primarily for media-planning; this role doesn’t involve heavy content creation, however the ideal candidate will understand how content is consumed and distributed via social channels.

Who are we?

You may not have heard of IHG, but the chances are you aware of our brands! IHG is one of the largest hotel companies in the world, with a family of brands including InterContinental, Holiday Inn and Crowne Plaza.

We believe the culture at IHG is unique as it’s created by our People and founded on strong values. These values are our Winning Ways and they are a set of beliefs and behaviours that are important to us and our customers – that’s why we’ve been certified as a Top Employer UK 2017 by the Top Employers Institute.

The role:

The main role of the Social Media Planner is to drive the growth of traffic to the IHG direct websites (primarily, and generate incremental revenue for IHG hotels in Europe.

This role will be responsible for owning Paid Social Media Channel for IHG Europe to promote our global hotel brands. The role will include working with commercial briefs, strategy and execution, media implementation/trafficking, ongoing optimisation and performance insights reporting

Key responsibilities:

  • Reporting to the Programmatic Marketing Lead, you'll focus on Paid Social Campaigns on Pan-European scale
  • Hands-on optimising and scaling Facebook/Instagram/Linkedin/etc. campaigns, balancing various granular KPIs
  • Create new acquisition campaigns, test creative and landing pages
  • Driving budget pacing and bidding optimisation to meet monthly/quarterly targets
  • Researching target audiences and bidding strategies and thinking of innovative new ways for us to reach potential customers
  • Constant and thorough data analysis to identify areas for improvement
  • Creating weekly and monthly paid social reports

What we’re looking for:

You’ll need to be comfortable engaging with brand/commercial teams and taking responsibility for defining what you need to deliver results. You will be able to work on your own initiative and demonstrate an ability to work within tight deadlines.

You’ll have a minimum of 1 years’ pure experience in Paid Social channel either in an agency or with in-house team.

You’ll have demonstrable project management experience in organising, planning and executing and/or optimising new projects for Paid Social with hands-on experience with Paid Social Tools, including Facebook Business Manager; Sprinklr; Twitter for Business; LinkedIn; etc.

Hospitality experience is a plus; international experience (member of global team, working with customers in multiple countries) also a plus.

Benefits at IHG:

At IHG, you enjoy a competitive financial and benefits package which may include healthcare support and hotel room discounts. We also have free parking on site, a free gym on site, a subsidised restaurant and Starbucks.

Our picturesque office in Denham, Buckinghamshire is easily accessible on the A4/M40. Alternatively, many of our employees commute from London – there are regular trains from London Marylebone taking approx. 20 minutes, or the Metropolitan or Piccadilly tube lines go to Uxbridge where we provide a free shuttle bus.

Most of all, we'll give you room to grow! Apply now!

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