Digital Copy Executive
Your new company
My client is a leader in integrated product and service solutions offered through multiple business brands and employing over 30,000 employees in more than 50 countries. They pride themselves of their innovative and talented experts, striving to offer diverse opportunities and the chance for progression. Due to changes within the team, we are recruiting the job of Digital Copy Executive.
Your new role
As Digital Copy Executive you will responsible for managing online content; you will write, edit and proof-read online copy as well as identify new content opportunities & ways to repurpose existing content - in order to maximise the reach and visibility of all content using SEO, customer personas, keyword research, competitor analysis, key trends data, Google Analytics and Adwords data, and local market intelligence. You will create content for all digital media types, including web content, social content, blogs, infographics and video, ensure accuracy and consistency in voice and messaging, and distribute, share and promote digital content across Owned, Paid and Earned channels helping to drive brand awareness and build customer loyalty.
You will input into the definition and on-going development of the content marketing, organic SEO and social media elements of the Digital Strategy, and ensure content aligns to digital customer personas and is mapped to each stage of the purchase funnel to drive both brand awareness and business growth through conversions.
What you'll need to succeed
You will use your experienced in writing optimised web copy for B2B and B2C audiences, and your familiarity with SEO best practices, including keyword research & analysis and trends data. You will be experienced in Google Analytics, including reporting and measuring on campaign performance and effectiveness, and an experienced user of social media platforms, including Twitter, Facebook, LinkedIn, YouTube and Google+. Keeping up-to-date with trends and usage of other visual social platforms, like Pinterest & Instagram, is also advantageous.
What you'll get in return
You will receive a salary of £25,000 - £32,000 depending on experience, and the opportunity to work as part of an innovative and collaborative digital team operating worldwide on multiple websites.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.