MET Marketing

Commercial Analyst

MET Marketing
England, West Yorkshire
£28000.00 - £35000.00 per annum
21 Apr 2017
19 May 2017
Marketing Disciplines
Analysis, B2B
Industry Sector
Data Services
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Data Analyst

Our client, a leading provider of industry information based in Leeds, require a Commercial Analyst to develop models to help monitor and show ROI on their marketing campaigns.

As Commercial Analyst, you will develop and maintain engaging customer-facing pricing models. You will deliver robust Return on Investment (ROI) modelling for all of our products and services. Through stakeholder engagement you will deliver an evidenced-based approach to pricing and ROI decisions. You will support our Marketing team by evidencing the ROI from every promotional or marketing campaign.

The Role:
·Take ownership of, develop and maintain, 'ROI' and 'pricing' models by different customer sectors for the UK and International markets
·With Insights, lead the definition and sourcing of the 'customer-value' levers for commercial decisions
·With Marketing, assist in the definition and delivery of integrated promotional and marketing campaigns, aligned to the 'customer-value' story. Analyse the successes of each campaign, providing evidence-based ROI reporting in order to direct future campaign approaches
·Establish relationships across the business, specifically: Market Insights, Products & Innovation, Sales and Marketing
·Ability to influence, challenge and learn from colleagues at all levels

The Person:
·Proven track record in ROI modelling, pricing management, implementation, and support
·Proven track record in supporting products, marketing, commercial and sales teams
·First class Excel (to VBA level) and numeracy skills
·Able to break down complex 'customer value' challenges to define the best solution
·Able to work cross-functionally with different business teams and influence key stakeholders

This Commercial Analyst job is commutable from Leeds, York, Wakefield, Bradford, Harrogate, Huddersfield, Halifax

MET Marketing is acting as an employment agency in relation to this Commercial Analyst job.

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