Senior Digital Marketing Executive

England, London
£30000 - £40000 per annum
21 Apr 2017
19 May 2017
Industry Sector
Digital / Online
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Our client is the leading and most successful furnishing and specialist services provider to property professionals nationwide. Due to recent business growth and strong ambitions, they are looking for a Senior Digital Marketing Executive to join their team.

General Description:
The Senior Digital Marketing Executive will be responsible for keeping the business at the forefront of digital trends and technological advancements through data driven, digital communication and development. As well as maintaining existing digital systems.

Using a multitude of digital tools and platforms, the Senior Digital Marketing Executive will work with the Head of Marketing, in-house developer, and wider marketing team to implement and maintain the group digital strategy, ensuring company's benefits from the latest digital trends and techniques, as well as applying best practice to email campaigns, digital sales tools, web based activity, paid search, customer satisfaction monitoring and social media.

Analytics, tracking, measurement, data analysis, project management and continuous digital development will be key factors of the role. An understanding of, or a passion for, html would be an advantage.

Principal Tasks:

*Maintaining, updating and developing all company websites
*Maintaining, updating and developing iDesign, our digital catalogue and quoting tool
*Creating briefs and working with digital agencies
*Digital project management
*Maintaining and improving user experience
*Software QA testing, bug investigation and prioritisation
*Optimising all channels for lead generation
*Reporting on marketing performance using analytics tools and methods, you'll need to be naturally analytical
*Introducing areas of automation across the business's varied digital channels
*Integrating digital marketing activity with Zendesk and Sharpe Spring
*Creating, testing and implementing digital marketing campaigns across multiple platforms
*Split testing
*Working closely with the sales team and using their data to identify new opportunities
*Managing a full spectrum of channels: PPC, Paid Social, SEM, SEO, Email, CRM, CRO, Display and retargeting
*Analysing current landing pages to utilise AB & MVTesting on a regular basis
*Structuring consistent and engaging messaging across multiple platforms such as the website, social media and email
Continuously developing your digital knowledge and suggesting innovative ideas, as well as best practice techniques to help grow the brand across the digital arena.

You should be wholly passionate about digital marketing, full of ideas and enthusiasm for the role and able to justify those ideas from a data-driven perspective, as well as prove success through measurement.
We are a very ambitious company with the opportunity to grow significantly over the next few years hence this is a position for an ambitious person who is focussed on their career and wants to progress quickly.
There are lots of opportunities to grow skills, responsibilities and remuneration in an environment that always chooses the cutting edge and disruptive approach and welcomes well thought out ideas rooted in solid data.

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