As Senior Creative, you will report to the Head of Creative and work in a team with creative designers to create and implement industry leading multi-channel, multi-device campaigns and guides which promote the uniqueness of the Sky Betting and Gaming brand.
As a creative force behind our campaigns and the overarching voice of our brands, you will be competent writing short form copy for advertising as well as generating neat ideas. A knack for word-play and entertaining headlines is essential
With a background in creating above and below the line campaigns you will be an advocate of strict consistency in the use of colour, fonts, photography, layout and graphical asset usage. You will understand the importance of clear and simple messaging, headlines and call-to-actions. You will be equally at home setting guides for online display advertising as you are for CRM, offline and TV advertising with a strong ability to present campaign ideas to stakeholders including the Head of Creative and Head of Brand.
In addition to the above you will review and understand briefs that require a creative response and working closely within our brand guidelines, ensuring creative output is on brief and includes all elements requested before presenting to the project owner whilst operating with the customer in mind at all times. Actively working with the Lead and Senior Designers to balance the commercial needs of the business against the ideal design implementation, proposing sound phased or tactical implementations where appropriate.
To be successful in this role, you will have experience of in-house and agency studio processes and systems, working in a fast, reactionary and busy environment. Acting as a champion of copy-led creative with experience of influencing the art direction of work, you will work to ‘best practice’ on all activity inputting where appropriate. Along with possessing strong communication skills and experience working to efficient processes and timelines, you will be a team player with strong client service levels. Client/stakeholder facing experience ideal, but not essential.
Based in Yorkshire, we have grown to become one of the UK’s leading online betting and gaming companies. A business driven by bleeding edge technology, that brings the excitement of sports betting, casino games, poker and bingo to over 200,000 customers a day & growing!
It’s a workplace like no other, with a mission to make Betting & Gaming better.