Content & SEO Manager

England, Greater Manchester
£35000 - £45000 per annum + Bonus
28 Nov 2016
26 Dec 2016
Marketing Disciplines
Digital / Online Marketing, SEO
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
SEO Manager
Content & SEO Manager - Greater Manchester - £35-45k + bonus

Our client is an extremely successful, multi-award winning, multichannel retailer enjoying a sustained period of fantastic growth. They are in the process of building a best in class ecommerce function at the forefront of innovation and require a talented, self-starting and forward thinking Content & SEO Manager to join this growing and dynamic team.

Based in Greater Manchester, this is a brand new role reporting to the Head of Ecommerce providing an outstanding opportunity for a commercially minded and performance driven content marketer to build their own in-house team. You'll be experienced in crafting and executing content strategies, possess demonstrable experience in SEO and understanding of best practice, as well as an enviable track record generating traffic for high profile sites.

Key Responsibilities

*Manage and execute the implementation of the SEO strategy, including content, social media, outreach and technical SEO, establishing these as key contributors to the customer acquisition and conversion strategy, increasing traffic to a number of different sites.
*Perform keyword research in coordination with business objectives to optimise existing content and uncover new opportunities.
*Monitor and evaluate search rankings and performance across the major search channels in order to improve rankings.
*Ensure the integrity of inbound linking, manage redirects to preserve link equity and ensure 404s are minimised across the site.
*Work closely with an external agency and internal departments to drive engagement by planning an engaging content strategy through digital and traditional channels.
*Content management across a number of digital channels.
*Planning and content creation across email marketing, video, social media, digital media and rich media campaigns.
*Lead, develop and grow the department to ensure effective prioritisation and delivery of team objectives.
*Source external content through copywriters, researchers, content specialists and editors.
*Use data to drive further decision making and report on the effectiveness of SEO and content to senior management.
*Keep pace with SEO, social media and digital marketing industry trends and development.

Skills and Attributes

*At least 4 years' hands on SEO and content marketing experience (agency or client side), ideally for a retail ecommerce business.
*Strong technical on-page and off-page optimisation skills.
*Excellent knowledge of SEO tools for auditing rankings and research, technologies and industry trends.
*Proven experience of delivering commercial content marketing strategies and plans with emphasis on ROI.
*Extensive experience of producing and editing content for a range of digital channels.
*Experience of reporting with web and social analytics, including Google Analytics, Keyword Planner and Webmaster Tools.
*A confident attitude with excellent communication skills when dealing with colleagues at all levels.
*Creative, tenacious and proactive, with excellent copywriting skills.
*Motivated with very strong organisation and time management skills.
*People management experience.
*A true SEO champion with a real passion for all things digital and ecommerce.

There couldn't be a better time to join this North West success story and make a career defining contribution to its future accomplishments. Flexible working hours are on offer, with a salary up to £45k dependant on experience, annual bonus, free on-site car parking and office perks.