Welcome to the Institute of Government & Public Policy, where we’re dedicated to driving positive change through informed policy-making and influential discourse. We’re currently seeking a dynamic Email Marketing Specialist to join our expanding team of passionate professionals. In this role, you’ll have the opportunity to leverage your expertise in email marketing to engage our diverse audience and amplify our impact on public policy. As part of our talented team, you’ll collaborate with like-minded individuals who are committed to excellence and innovation. If you’re ready to make a meaningful difference and contribute to shaping the future of governance, we want to hear from you. Join us in our mission to empower change and inspire progress.

Key responsibilities:

• To plan, coordinate, design & deliver email marketing activities.
• Write creative content for email, with engaging and enticing email copy and subject lines.
• Produce ideas and review email marketing strategy to improve open and click rates and reply rates as well as driving revenue through email marketing.
• Manage the email marketing calendar in line with objectives and overall marketing strategy.
• Use data to inform decisions for optimising and improve email content and creatives.
• Reporting on email performance and how we deliver against specific KPIs.
• Segmenting customer data to find relevant data and content.
• Ensure domain health by following strategies.
• Work closely with Sales and Content teams to create campaigns.
• Cleansing, cleaning and segmenting data for weekly campaigns.

• Build CRM journeys that follow up on customer activity.

Skills & Experience:

• At least 2-years of experience within email marketing
• An in-depth understanding of email marketing automation, dynamic content and personalisation.
• Strong copy writing ability, with experience producing on-brand, engaging written content.
• Demonstrated experience working with sophisticated customer segmentation.
• Proven track record of successful email marketing campaigns driving brand and revenue growth
• Solid understanding of the email marketing landscape, platforms and technologies
• Understanding of the user journey and on-boarding process
• Data-driven with knowledge of GoogleAnalytics, HubSpotanalytics & MS Clarity
• Solid understanding of GDPR regulations and requirements
• Understanding of sender reputation, domain health and how to build deliverability with Inbox Providers

Benefits / Perks

• Flexible/hybrid working
• Birthday off work
• Company pension scheme
• 22 days holiday per year plus bank holidays, increasing by 1 day for every year’s service, up to a maximum of 25 days
• Training and development plans with the opportunity to grow and progress within the company
• Regular social events
• Scenic office location with cafes, restaurants, gyms etc on site
• 1 paid day of volunteer work per year
• Casual dress
• Free parking
• On-site parking