Senior CRM Insights Analyst

England, London
£45000 - £55000 per annum + excellent benefits
22 Nov 2016
20 Dec 2016
Marketing Disciplines
Industry Sector
Agency, Marketing Agency
Contract Type
Work Experience Level
Agency-side or Client-side
Agency Side
Job Role

Senior CRM Insights Analyst

  • Stable, large scale data driven marketing agency
  • Excellent opportunity for an ambitious marketing analyst looking to gain integrated data and analytics exposure - large scale projects and well known agency name
  • Working alongside highly credible and experience customer analytics manager


I'm seeking an experienced Senior CRM Analyst, to join this large creative communications agency situated in the heart of London. It's an integral position, working with one of their key clients delivering in CRM and campaign reporting insights for this global retail client.

You will own the measurement framework for CRM internationally, ensuring all CRM activity aligns to strategic goals and objectives. You will also manage more junior analysts, guiding and inspiring them to deliver value and insightful information on marketing activity and customer retention.

After a significant business win, the agency have propelled themselves to the forefront of CRM and loyalty marketing and analytics, offering the opportunity to work amongst some of the industry's leading data marketers.


  • Ideally educated to degree level in a numerate subject
  • Strong experience in marketing or business analytics environment
  • Proven, commercial experience in statistical analysis, predictive modelling and/or segmentation
  • Must be a strong user of SAS (particularly Enterprise Guide) and SQL for data manipulation and statistical model development, plus significant experience with Excel including programming elements
  • Experience of campaign performance reporting
  • Understanding of a multi-channel real-time data environment and what data is available from each channel and how it can be used
  • Ideally some experience of people management or a desire to lead more junior members of staff

POSITION - Senior CRM Insights Analyst


SALARY - £50k - £55k plus excellent benefits


For further information or to apply please contact:

Alice Howard
Consultant - Blue Pelican Marketing
01892 507126

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