Digital Marketing Executive, B2B Media, Central London, £28k
We are working with a dynamic media/business information provider as they look to add a Digital Marketing Executive to their highly successful (and rapidly expanding) team.
The team is highly collaborative, offering great opportunities to build your level of Email Marketing, Marketing Automation and digital.
The successful candidate will be bright, enthusiastic and driven to further their career in digital marketing.
Key responsibilities include;
- Mapping end-to-end communications on lead journeys using content grids
- Managing Newsletters and E-updates sends
- Creating Automated Tactical Campaigns
- Creating Automated Core Programmes (e.g. Nurture programmes)
- Executing ABM campaigns
- Building Content Journeys
- Creating Landing pages
- Understand the brand, customers and products
- Optimising email communications to ensure messaging through the lead lifecylce is correct
- Tracking response to evaluate the effectiveness of communications and offering advice and guidance on optimisation
Skills and Experience Required;
- Degree educated (or equivalent)
- Experience in an Email Marketing role, experience using HTML and deploying emails through an Email Service Provider or Marketing Automation system.
- Passionate about Email Marketing, Lead Lifecycle optimisation and on-site testing
- Excellent attention to detail in oral and written communications / reporting.
- Have a can-do attitude and be confident in engaging with senior people and
- Enjoy change and challenging projects
- Experience/knowledge of Marketing Automation Systems and lead nurturing principles will be an advantage
- Experience using Dreamweaver and creating HTML emails
- Knowledge of planning and building dynamic campaigns
- Experience optimising marketing campaigns
Please apply for more details!