Marketing Manager - Direct Marketing - London

England, London, City of London
£45000 - £60000 per annum
04 Nov 2016
02 Dec 2016
Marketing Disciplines
Direct Marketing
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Marketing Manager - Direct Marketing - London

Our client is one of the UK's largest Insurance companies, who are investing in growing their Consumer Division department. They are entering an exciting period with a fresh consumer strategy, and the need for effective and well managed consumer acquisition is essential to achieve their growth.

They are looking for an innovative and analytical Direct Marketing Manager who will be expected to deliver integrated acquisition campaigns across several propositions and Direct-to-Consumer (D2C) channels.

Direct Marketing Manager role & responsibilities:
* Direct Marketing Manager will be driving customer acquisition through the development and delivery of integrated multi-channel direct to consumer (D2C) marketing campaigns, across all individual consumer propositions
* You will process and manage all 3rd party data and marketing service relationships, ensuring full compliance with data governance policies
* You will be expected to deliver business results by supporting direct marketing campaign and communication activities in line with our client's Consumer acquisition strategy
* Evaluating direct marketing performance across a number of different channels, optimise results and drive continued improvement in ROI

The successful Direct Marketing Manager will have:
* A proven background of delivering successful Consumer acquisition campaigns through multiple integrated channels
* Direct Marketing experience
* Sound understanding of consumer market dynamics, consumer behaviour and customer segmentation
* Experience of successfully processing and handling data

Ideally, you will also have Financial Services experience - but this role would also be suited to marketing managers from a range of industries, with experience of Through the Line (TTL) consumer acquisition marketing.

This is a exciting opportunity to shape and build a best in industry acquisition campaigns within a highly customer centric, Financial Services provider with a clear growth agenda. Excellent benefits package and great opportunities for progression internally - opportunity not to be missed!

If this sounds like you - please apply directly or give Jess at Adam Recruitment a call.