Kelso Jones

Senior Data Analyst

Kelso Jones
Dependent upon experience
03 Nov 2016
01 Dec 2016
Marketing Disciplines
Insight, Planning
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Agency Side
Job Role
Data Analyst

Our client is one of the regions largest and most progressive integrated brand and communications agencies servicing some great clients across traditional graphic design and digital media. Our client works with some of the top blue chip companies including leisure, FMCG, automotive and retail. Well structured and managed agency in a vibrant office environment.

Our client is looking for an innovative and ambitious senior data analyst to develop their data analysis proposition for our global client portfolio.

You will be leading the growing data analysis function, recruiting and managing the growing data analysis team and supporting the planning and insight teams by identifying and selling data analysis solutions to current and potential clients.

You will be measuring and reviewing client marketing performance, interpreting and presenting data analysis findings and recommendations to clients in a creative and engaging manner.

You will be working closely with the creative, insight and account management teams, applying data to enhance marketing activity and realise its potential. You will be working with technical delivery teams to support data infrastructure requirements.

You will have a good understanding of CRM, direct and digital marketing an excellent ability to design, undertake and interpret data analysis, segmentation and modelling to improve marketing and business performance, a strong understanding of campaign targeting, testing, analysis and evaluation and a sound working knowledge of data analysis tools (particularly SAS or SPSS), techniques and methodologies. You will have a good understanding of digital/web analytic techniques and tools, combined with experience of delivering findings and integrating them with more traditional market research. You will also have an understanding of marketing decision tools and techniques and data and campaign management software.

This Job is offered on a permanent basis. Please contact us for more information.

Our client is looking for a cool, calm and collected personality, unfazed by normal tight deadlines and changing timescales thriving on the pressure and buzz, passionate about reading data and how it influences marketing and the creative direction application.

This Job is offered on a permanent basis. Please contact us for more information.

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