Sector Marketing Manager - Insurance

England, London
£45000 - £50000 per annum
13 Oct 2016
10 Nov 2016
Marketing Disciplines
B2B, Marketing
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Our client is a leading managed services business based in London looking to recruit a Sector Marketing Manager to manage the marketing piece within the insurance sector. Salary up to £50,000.

Reporting to the Head of Sector Marketing, this role will be accountable for the management of a range of activities to assist in the development of an appropriate sales pipeline. These include: sector trend research and analysis, direct/email/social marketing, event management, sponsorship, and bid support.
The successful candidate will have a minimum of 3 years' B2B experience (ideally insurance), with a track record of successful project management, strong stakeholder management skills and a strong understanding of the role of marketing in a Solution Selling environment.

Key responsibilities will include:

-Working with customers, prospects, partners and the Market Intelligence team to develop an in-depth understanding of the trends and challenges in the insurance market and identify the value that the business could deliver in addressing those trends and challenges.
-Working with the Solution Marketing team to ensure the roadmap takes into account the insurance market requirements and, where appropriate, supporting Solution Marketing in launching specific solutions to market.
-Working closely with the Sector Head to align marketing activities with sales targets and create demand in line with those targets.
-Developing and executing direct/email/social marketing programmes aimed at various stakeholders in existing clients and new name targets in the insurance market.
-To project manage participation at key industry events e.g. exhibitions.
-To identify and project manage sponsorship/advertising opportunities.
-Working with the Marketing Communications team to develop a compelling vertical market sales kit and demand creation collateral.
-Managing relationships with insurance industry associations and market analysts.
-To project manage collaborative marketing activities undertaken in conjunction with Strategic Partners in the insurance market.
-To provide marketing support during the bid process including content creation, event management and information sourcing.

If you're interested, get in touch -

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